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Consulting und Digitalisierung (eBook, PDF)
4,99 € *
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Die Unternehmens- und Verwaltungsberatung hat die Digitalisierung seit einigen Jahren als attraktives Geschäftsfeld erkannt, um ihre Kunden zu unterstützen. Auch als Instrument der eigenen, das heißt internen Effizienzsteigerung sind elektronische Hilfsmittel weit verbreitet. Wie steht es aber um die Digitalisierung und die Automatisierung der eigenen Leistung? Der Autor Thomas Deelmann gibt Hinweise und Hilfestellungen für die Entwicklung eines Geschäftsmodells im Kontext der Digitalisierung und zur Entwicklung einer einschlägigen Strategie, um für die Zukunft gerüstet zu sein.

Anbieter: buecher.de
Stand: 08.08.2019
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The Health Habit (eBook, ePUB)
16,95 € *
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Discover your Health Habit for the life you want to live-and never slide backward again! What if the best health of your life isn´t just about what you do-or don´t-eat? The secret to having the healthy body and life you want isn´t just in a rigid way of eating. It´s in developing your own Health Habit. Coined by nutritionist and author Elizabeth Rider, your Health Habit is a skill, or a set of skills, that allows you to make the best choices that serve you most. By focusing on action-not just theory-you won´t even have to think about ´´being healthy.´´ You just will be-without the deprivation, shame, and OMG-do-I-really-have-to-choke-that-down overthinking and fear that come with restrictive diets. With her fresh look at healthy living, 28-Day Kick-Start Plan, 50 starter recipes, and online community, Elizabeth will get you started, keep you motivated, and connect you to health-conscious people around the world.

Anbieter: buecher.de
Stand: 31.07.2019
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Influencing Health (eBook, ePUB)
32,95 € *
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The U.S., and countries around the globe, are facing an ever-evolving series of health issues, including obesity, food deserts, child hunger, poor maternal health outcomes, and the resurgence of communicable diseases. Traditionally, health communicators and marketers have talked about these issues in a vacuum, in which related information is only visible when people are specifically seeking it out. If we are to give global health the attention it deserves, we need to weave it into our everyday conversations and experiences. Ultimately, we need to normalize the conversation around health. The emergence of everyday online opinion leaders has created a whole new market for shifting consumer perceptions and behaviors. In fact, many of these everyday online opinion leaders, called influencers, have built such large-scale social media presences that they now have the voice, the platform, and the following to reach millions of people with personal points of view on any number of topics. There are great opportunities for engaging with online influencers to support health promotion programs. However, navigating this online community is new to many people. Understanding how this online community works, the opportunities for paid and unpaid engagements, and the value that health programs specifically have with this community, is paramount to successfully working with influencers. This book draws from research with over 400 online influencers, the latest industry data, and practical, real-world experiences working with influencers over the past ten years. An easy-to-read guidebook for marketers and health communicators alike, this book leverages storytelling as a means for sharing lessons-learned and providing readers with practical knowledge about the online marketing industry and influencer community, as they relate to health.

Anbieter: buecher.de
Stand: 12.08.2019
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Influencing Health (eBook, PDF)
32,95 € *
ggf. zzgl. Versand

The U.S., and countries around the globe, are facing an ever-evolving series of health issues, including obesity, food deserts, child hunger, poor maternal health outcomes, and the resurgence of communicable diseases. Traditionally, health communicators and marketers have talked about these issues in a vacuum, in which related information is only visible when people are specifically seeking it out. If we are to give global health the attention it deserves, we need to weave it into our everyday conversations and experiences. Ultimately, we need to normalize the conversation around health. The emergence of everyday online opinion leaders has created a whole new market for shifting consumer perceptions and behaviors. In fact, many of these everyday online opinion leaders, called influencers, have built such large-scale social media presences that they now have the voice, the platform, and the following to reach millions of people with personal points of view on any number of topics. There are great opportunities for engaging with online influencers to support health promotion programs. However, navigating this online community is new to many people. Understanding how this online community works, the opportunities for paid and unpaid engagements, and the value that health programs specifically have with this community, is paramount to successfully working with influencers. This book draws from research with over 400 online influencers, the latest industry data, and practical, real-world experiences working with influencers over the past ten years. An easy-to-read guidebook for marketers and health communicators alike, this book leverages storytelling as a means for sharing lessons-learned and providing readers with practical knowledge about the online marketing industry and influencer community, as they relate to health.

Anbieter: buecher.de
Stand: 12.08.2019
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Health Justice Now (eBook, ePUB)
8,95 € *
ggf. zzgl. Versand

Single payer is the tool-health justice is the goal! Single payer healthcare is not complicated: the government pays for all care for all people. It´s cheaper than our current model, and most Americans (and their doctors) already want it. So what´s the deal with our current healthcare system, and why don´t we have something better? In Health Justice Now, Timothy Faust explains what single payer is, why we don´t yet have it, and how it can be won. He identifies the actors that have misled us for profit and political gain, dispels the myth that healthcare needs to be personally expensive, shows how we can smoothly transition to a new model, and reveals the slate of humane and progressive reforms that we can only achieve with single payer as the springboard. In this impassioned playbook, Faust inspires us to believe in a world where we could leave our job without losing healthcare for ourselves and our kids; where affordable housing is healthcare; and where social justice links arm-in-arm with health justice for us all.

Anbieter: buecher.de
Stand: 06.08.2019
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Between Sickness and Health (eBook, ePUB)
26,95 € *
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Between Sickness and Health is about illness rather than disease, and recovery rather than cure. The book argues that illness is an experience, represented by the feeling that ´I am not myself´. From the book´s phenomenological point of view, feelings of illness cannot be ´unreal´ or ´fake´, whatever their biological basis, nor need they be categorised as ´physical´, ´psychosomatic´ or ´psychiatric´. The book challenges the disease-centred ethos of medicine and medical education. It demonstrates that a clearer conception of illness, as distinct from disease, is therapeutic. The feeling that ´I am once again myself´ can return, in some degree, whatever state the body is in. Resilience becomes more available when it is seen as a set of personal skills that can be developed, rather than as an inborn trait. Possibilities of wellness are enhanced by recognising that medical and other therapies can either support or impede recovery, as can human relationships and the socio-political environment. The book´s many clinical examples are drawn from the author´s broad experience as a neurologist, rehabilitation physician and systemic family therapist. Between Sickness and Health will be useful for students, practitioners and academics, and also for anyone who has been or might one day be ill.

Anbieter: buecher.de
Stand: 12.08.2019
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Between Sickness and Health (eBook, PDF)
27,95 € *
ggf. zzgl. Versand

Between Sickness and Health is about illness rather than disease, and recovery rather than cure. The book argues that illness is an experience, represented by the feeling that ´I am not myself´. From the book´s phenomenological point of view, feelings of illness cannot be ´unreal´ or ´fake´, whatever their biological basis, nor need they be categorised as ´physical´, ´psychosomatic´ or ´psychiatric´. The book challenges the disease-centred ethos of medicine and medical education. It demonstrates that a clearer conception of illness, as distinct from disease, is therapeutic. The feeling that ´I am once again myself´ can return, in some degree, whatever state the body is in. Resilience becomes more available when it is seen as a set of personal skills that can be developed, rather than as an inborn trait. Possibilities of wellness are enhanced by recognising that medical and other therapies can either support or impede recovery, as can human relationships and the socio-political environment. The book´s many clinical examples are drawn from the author´s broad experience as a neurologist, rehabilitation physician and systemic family therapist. Between Sickness and Health will be useful for students, practitioners and academics, and also for anyone who has been or might one day be ill.

Anbieter: buecher.de
Stand: 06.08.2019
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In Pillness and in Health (eBook, ePUB)
6,99 € *
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What if your husband gave you a kidney and you chugged a beer with your painkillers the next day? What if your loving marriage became a tortured threesome? Husband, Wife and Pills? Meet Henriette and Kevin. As newlyweds, they move to LA to conquer Hollywood. When the dream begins to fade, Henriette delves into a secret life of Pills. Diagnosed with a rejecting kidney transplant, she becomes crippled by fear. Convinced Kevin can never understand, her part-time narcotic trysts explode into a full-blown pharmaceutical affair. She is in love. Fiorinal, Vicodin, Morphine...All of them. Until onebackstabbing day, Pills lead her to her first overdose. Shattered, Kevin sacrifices his soul for his wife. He talks the ER out of a psychiatric hold. Later, he looks away when she pops Xanax on dialysis. Alone and barely holding on, Kevin believes the unconditional act of donating his kidney will save his wife´s life and heal their marriage. It doesn´t. The kidney rejects. There is a second overdose. Nothing seems to break Pills´ obsessive hold over Henriette. But will it break Kevin? Will it break them? And after a lifetime of cheating can Henriette imagine a sober marriage of two? In Pillness and in Health sweeps its reader into the maelstrom of true love held hostage by disease. Dare to be devastated, over and over, by the relentless tornado of their story. Written with radical honesty, and startling wit, In Pillness and in Health shines new light in the dark corners of addiction and codependency, as we wonder how many devastating diseases can one marriage survive?

Anbieter: buecher.de
Stand: 31.07.2019
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Heart Health (eBook, ePUB)
17,95 € *
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The idea that heart disease is the most common cause of death gets misinterpreted to mean that any and all heart condition is an imminent danger to life and needs to be aggressively tested and treated. In the absence of good, trustworthy information, patients are guided mostly by their gut reaction and instincts when they are diagnosed with heart disease. With the misperception that more is better, they all too often end up relying on the test and treatment recommendations of their harried healthcare provider, who could well be influenced by accepted norms, cognitive biases, legal concerns, or economic considerations, whether consciously or not. Such decisions and recommendations lead to the gross overuse of cardiac procedures, even when the risks of test and treatment can be worse than the disease itself. Dr. Jignesh Shah explores the various tests and treatments available to cardiac patients and reveals those that are most helpful, those that are likely unnecessary, and those that should be pursued only in certain circumstances. Using real life stories, he helps readers to cultivate a better understanding of heart disease and guides them to make better decisions for their care based on their own needs and medical situations. He helps to correct the misconceptions that have guided and misguided patients for years.

Anbieter: buecher.de
Stand: 10.08.2019
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